Challenge
A local, authentic French patisserie app that will allow customers to view, order
and interact with the shop.
and interact with the shop.
Project duration: June-September 2022
The Goal
Design FreshTart website to be user friendly by providing clear navigation and offering a fast checkout process
Researching the problem
Many local bakeries and restaurants offer apps to order and be in communication with their customers. With, so many options it is important to make sure that the correct information is easily found and understood. In addition, ease of adding to, and modifying the cart needs to be front and center. A simple and effective check out and pick up process helps consumers feel secure in purchasing from you. Ingredients that are noted, options to customize orders than caters to specific dietary needs, and having the app integrated with voice assisted technology are also very helpful.
Refining the design
After collecting and analyzing the data from two rounds of user studies, implementation of more concrete design began to be developed and refined.
